Lightroom Summer
Our story revolved around a group of friends on a road trip through Oahu. We created a variety of assets to bring out that summer vibe.
Lightroom Feature Campaigns
Product releases are a part of daily life at Adobe. Below is a sampling of assets created around a night in San Francisco and a Sunday stroll in New York City.
Lightroom “You-ness Sliders”
Using witty, eye-catching headlines we showed how easy it is to make your photos look better with Lightroom. These got a lot of traffic on social and the highest engagement we had seen with this brand.
Adobe Express Launch
I led copy direction for the launch and advertising campaign of Adobe Express in 2021. We produced a 30-second launch film and a variety of 15-second spots for social, also partnering with David Chang and The Kittles to create custom designs using Adobe Express. I also created web pages, launch emails, paid social and display ads, and App Store assets.
Adobe Stock
I was originally hired by Adobe to launch a new stock images service to Creative Cloud customers. We created collections of emails and social assets that fit in seasonally and launched several campaigns including “Make a Masterpiece” and “Keep up with Hovering Art Directors.”
Video
Video is at the core of every campaign and these are the favorites I’ve worked on.
“Summer with Lightroom” campaign
“Summer with Lightroom” campaign
Adobe Lightroom “Quick Actions” release
Adobe Stock: “Keep up with Hovering Art Directors” campaign
Adobe Lightroom “Generative Remove” release
Adobe Lightroom “Your Shot, Your Story” campaign featuring Marina Williams
Adobe Lightroom “Your Shot, Your Story” campaign featuring Tobi Shinobi
Adobe Lightroom “Your Shot, Your Story” campaign featuring Ludwig Favre